The Brief

For the first time, our client made a bold move away from their traditional seated event format, seeking a standing event venue close to their offices that could offer high-end catering, exceptional service, and a vibrant atmosphere to match.

A key priority was ensuring guests could mix and mingle effortlessly, with plenty of engaging non-alcoholic drink options and entertainment throughout the evening. Crucially, the arrival process needed to be seamless – no long queues, no bottlenecks, just an elevated VIP welcome from the moment guests arrived.

The chosen venue was The Brewery – selected not only for its aesthetic and functionality but also because of the strong relationship we have with the team – giving the client full confidence in the quality of food, service, and overall execution.

Delivery

The event welcomed 500 guests into a vibrant, reimagined space brought to life under the theme “Electric Flamingo.” From the outset, the guest journey was carefully considered. A private, roped-off entrance lane and two dedicated cloakrooms ensured a smooth and stylish arrival – even in the face of torrential rain.

Inside, the room was zoned for discovery and interaction. A central mirror-clad circular bar created a natural focal point, while stylish food stations offered a wide array of options with constant flow and minimal queues. 

Entertainment was strategically layered to maintain energy and excitement as the evening progressed. Guests were treated to screen-printed gift bags, a high-impact LED drum band, and a bustling photo parlour experience that stayed busy all night. The dance floor filled as soon as food service concluded and never emptied – a clear sign of success.

Results

Feedback on the night was overwhelmingly positive, with guests commenting on the quality of the food, the immersive entertainment, and the unexpected, elevated experience. The VIP arrival and the inclusive, engaging atmosphere – particularly for non-drinkers – stood out as major wins.