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100 Year Celebration at Madame Tussauds

Leading UK Chartered Accountants
Event TypeCelebration EventVenueMadame TussaudsGuest Numbers350Key Features100-year milestone celebration, showcase of London’s culture and history, private venue hire, red carpet arrival, immersive guest experience, global guest listCateringBespoke Best of British street food-style menu, including a Brick Lane-inspired market conceptEntertainmentSpirit of London ride experience, interactive wax figure exhibits, branded photo opportunities, pre-recorded welcome message from senior leadershipOur ServiceEvent ManagementLead Time6 monthsShare
100 Year Celebration at Madame Tussauds

The Brief

Our client was planning a milestone event – their 100-year anniversary – and needed a prestigious London venue to match the occasion. With 350 international guests flying in from around the world, the venue had to reflect the significance of the celebration and act as an engaging icebreaker for a global audience.

From the start, we worked closely with the client to shape a uniquely British experience. In collaboration with catering partner Seasoned Events, we designed a bespoke street food-style menu inspired by London’s culinary icons – including a Brick Lane-style food market – to give guests an authentic taste of the city.

We secured Madame Tussauds London exclusively for the evening, offering the prestige of a globally recognised attraction and the rare opportunity to host an after-hours private event. The venue’s visually engaging, AV-rich, setup set the upbeat tone for the evening as the world-famous wax figures helped to spark conversations and bring guests together in a fun and interactive way.

Delivery

With a tight turnaround due to the venue being open to the public during the day, the setup required precision and efficiency. Guests arrived in style via privately hired London red buses, welcomed with a red-carpet entrance to set the tone for an unforgettable evening.

Upon arrival, guests began their experience with The Spirit of London ride – a whimsical journey through the city’s history that provided the perfect introduction to the capital.

As guests continued their event journey, they were further welcomed with a bespoke pre-recorded message (delivered by a senior team member), which played on entrance into the stunning interactive drinks reception space.

In the main event space, the immersive theme continued. Catering stations featured British favourites with modern twists, served street food-style in a vibrant, market-inspired layout. The atmosphere was elevated by dramatic lighting, bold company branding, and themed décor throughout. A designated photo area featuring the company’s logo proved particularly popular, with many guests queuing for professional photos.

The evening concluded with a heartfelt address celebrating longevity, success and unity as the group came together to raise a glass to the future.

Results

The event exceeded expectations and fully delivered on the client’s brief. The iconic venue, interactive elements, and vibrant catering concept helped to create a buzz and foster conversation among attendees – many of whom had never visited the space before. The client was thrilled with the result, and the event provided a fitting celebration of their 100-year legacy in a setting that truly showcased the best of London in a fun and progressive way.

Client Review

It was such a pleasure to work with you on the Madame Tussauds event. You made me feel extremely confident.

We certainly had loads of really positive feedback from our clients and teams, with everyone really enjoying themselves. The food was great, I loved all of it and the venue was just amazing. Such a great night!